ZELDA is an artist-centred arts advisory with a holistic approach. We cover a range of curatorial and consultancy services for artists, collectors, and organisations.


ZELDA was founded in early 2020 by Kate Phillimore and Mary Cork as an alternative to traditional commercial art consultancy models by committing a percentage of the income we earn to develop a range of free and accessible professional development platforms for artists who are underrepresented in the visual arts due to race, disability, gender, socio-economic position and caring responsibilities. These platforms include mentoring, curatorial projects in partnership with commercial and public galleries, grant-writing and funding application support, and network cultivation events.


ZELDA has ongoing working relationships with many independent artists and has worked with numerous organisations including Visual Arts South West, Artquest, Arcade (London and Brussels), Axisweb, Focal Point Gallery, The Mechatronics Library, Kingston University, GOSH Arts (Great Ormond Street Hospital), QUAD, Canopius LTD, Procreate Project CIC, among others.


MARY CORK has over 15 years of experience in both the commercial and not-for-profit contemporary art sectors, with specialisms in the artist development, curation and the commercial art market. 

She has worked in a freelance capacity for a range of visual arts organisations such as Studio Voltaire, The British Council (Bahrain), Block Universe, and in senior positions at Arcade, ‘a space’ arts, (Southampton), Wysing Arts Centre (Head of Development 2018 - 20), Pilar Corrias Gallery (Director 2016 - 18) and The Approach (Director 2011 - 16). She’s a trustee for Cubitt and serves on advisory boards for Auto Italia and More Than Ponies (New Forest). She is a regular lecturer on BA Fine Art at Arts University Bournemouth and has been a visiting tutor on several fine art and curating courses since 2010, working with students in higher education through curating and professional development workshops, seminars and lectures. Mary holds an MFA in Curating from Goldsmiths, University of London.

KATE PHILLIMORE has extensive experience working across specialisms including public realm commissioning, publishing and collection consulting. Kate's focus is commissioning artists working in socially engaged, public contexts. She has worked on a variety of high profile public art commissions for clients such as Crossrail, Canal & River Trust, The Royal Docks and the GLA. Kate was Assistant Curator with the Whitstable Biennale for three iterations where she established an artists professional development network.

Kate is passionate about art publishing, having worked for several years with Publish and Be Damned before co-founding Three Letter Words with Louise O'Hare, a charitable organisation that supports artists’ independent publishing. Kate has consulted for private collectors including an upscale American home-furnishings company. Kate holds an MA in Curatorial Practice from the California College of Arts in San Francisco.