ZELDA is a new proposition for an arts advisory: Artist-centred with a holistic approach, we cover a range of services for artists, collectors, and organisations.


With over 30 years combined experience in the visual art sector, ZELDA’s founders, Mary Cork and Kate Phillimore have the access and expertise to help you achieve your aims.   


ZELDA positions itself transparently and ethically within the visual arts ecosystem, keeping artists at the centre of everything we do. 


Each year ZELDA will nominate a charitable arts organisation dedicated to the professional development of artists who are not easily or readily represented by the commercial arts sector. ZELDA will make a direct donation of 5% of any income earned through our advisory service to the chosen organisation.



MARY CORK has over 15 years of experience in both the commercial and not-for-profit contemporary art sectors. During this time she has worked with and supported a range of visual arts organisations such as Visual Arts South West, Artquest, Procreate Project, The British Council (Bahrain), Block Universe. She’s a trustee for Cubitt, and serves on advisory boards for Auto Italia and More Than Ponies (New Forest). 


Mary was Head of Development at Wysing Arts Centre (2018 - 20). Previous to this she was Director at both Pilar Corrias Gallery (2016 - 18) and The Approach (2011 - 16). She is a regular lecturer on BA Fine Art at Arts University Bournemouth and has been a regular visiting tutor on BA Culture, Criticism and Curation at Central Saint Martin’s and other courses, working with students through curating and professional development workshops, seminars and lectures. Mary holds an MFA in Curating from Goldsmiths, University of London.



KATE PHILLIMORE has extensive experience working across specialisms including public realm commissioning, publishing and collection consulting. Kate's focus is commissioning artists working in socially engaged, public contexts. She has worked on a variety of high profile public art commissions for clients such as Crossrail, Canal & River Trust, The Royal Docks and the GLA. Kate was Assistant Curator with the Whitstable Biennale for three iterations where she established an artists professional development network.

Kate is passionate about art publishing, having worked for several years with Publish and Be Damned before co-founding Three Letter Words with Louise O'Hare, a charitable organisation that supports artists’ independent publishing. Kate has consulted for private collectors including an upscale American home-furnishings company. Kate holds an MA in Curatorial Practice from the California College of Arts in San Francisco.